NDB Bank is proud to announce its triumph at the Effie Awards 2024, securing a prestigious Silver Award in the ‘Brand Experience’ category for its groundbreaking interactive AI Calendar. This recognition is a celebration of the Bank’s innovative approach to reimagining customer experience and redefining the future of banking experiences.

The interactive 2024 calendar stands as a testament to NDB's commitment to blending technology and banking to enhance the customer journey. Designed with a forward-thinking vision, the calendar offers users an immersive experience that goes beyond traditional formats, embodying the convergence of technology and convenience.

Commenting on the achievement, Darshana Jayasinghe, AVP, Head of Marketing, stated that, “Winning this award is a reflection of our dedication to pushing boundaries and setting new standards in the banking industry. The interactive AI calendar exemplifies our efforts to innovate and deliver transformative experiences to our customers. I extend my gratitude to the teams and individuals whose creativity and hard work brought this vision to life.”

The Effie Awards, recognized globally as a symbol of marketing effectiveness, highlight campaigns that deliver exceptional results through innovative strategies. NDB’s success in the ‘Brand Experience’ category underscores its focus on building meaningful experiences with customers while embracing digital transformation.

NDB’s AI Calendar is more than just a tool, it is a bold statement of the Bank’s intention to explore new horizons, introduce cutting-edge technologies, and solidify its position as a leader in the digital banking space.

As NDB continues to chart its course as a trailblazer in the financial industry, this milestone serves as an inspiration to push boundaries, elevate standards, and redefine the possibilities of banking in Sri Lanka.

NDB Bank is the fourth-largest listed commercial bank in Sri Lanka. NDB was named Sri Lanka's Best Bank for Corporates at Euromoney Awards for Excellence 2024 and was awarded Domestic Retail Bank of the Year - Sri Lanka and Sri Lanka Domestic Project Finance Bank of the Year by Asian Banking and Finance Magazine (Singapore) Awards 2024. NDB is the parent company of the NDB Group, comprising capital market subsidiary companies, together forming a unique banking and capital market services group. The Bank is committed to empowering the nation and its people through meaningful financial and advisory services powered by digital banking solutions.