First Capital Holdings PLC receiving the Silver Award for Service Brand of the Year at the SLIM Brand Excellence Awards 2025

First Capital Holdings PLC, a pioneering investment institution within JXG (Janashakthi Group), has been awarded the Silver Award for Service Brand of the Year at the SLIM Brand Excellence Awards 2025, standing out among leading service brands across banking, telecommunications, insurance and media.

This achievement continues the company’s strong commitment to its brand and its customers. Following its landmark recognition as ‘Brand of the Year’ in 2024, First Capital has sustained its momentum through strategic clarity, disciplined execution and a purpose-led approach.

Operating in a sector shaped by macroeconomic shifts and policy-driven dynamics, First Capital has remained aligned to a clear national vision; to improve the lives of all Sri Lankans through meaningful financial solutions. This direction has positioned the brand to compete confidently among much larger service institutions while contributing to renewed financial stability and wealth creation nationwide.

“We see this recognition as a validation of the long-term decisions we’ve made as a brand. Competing among the country’s most dominant service players and earning Silver reflects how a clear purpose, executed with consistency, shapes enduring brand strength,” noted Dilshan Wirasekara, Managing Director/CEO of First Capital Holdings PLC.

Reflecting on the achievement, Gamika De Silva, Group Chief Marketing Officer of JXG (Janashakthi Group), said that the win demonstrates the discipline behind the brand’s growth. “What stands out here is not just the accolade, but what it signifies. A brand strategy built, refined and executed with intention. First Capital stood its ground among major industry brands because we remained focused on our direction and followed through. For us, brand is not confined to strategy and communication; it’s embedded in everything we do and how we do it. That is the key to our success.”

Sharing his perspective on the brand’s continued advancement, Randinith Madanayake, AGM/ Head of Marketing at First Capital Holdings PLC, added, “For us, purpose drives action. It’s the mindset behind the way we build and execute our brand. This recognition cements the trust placed in us and the positive change we aim to create for Sri Lankans through financial solutions.”

First Capital continues to strengthen the investment landscape through advisory-led solutions, strategic brand-building, and consistent performance. The Silver Award adds to a growing list of achievements, including its historic ‘Brand of the Year’ title and multiple recognitions at SLIM Brand Excellence 2024.

Now in its 24th year, the SLIM Brand Excellence Awards honours brands that demonstrate strategic vision, industry influence and strong market leadership. First Capital’s continued recognition endorses its role in shaping a purposeful, adaptive and performance-driven brand for the nation.

(L-R) Dilshan Wirasekara, Managing Director/CEO of First Capital Holdings PLC, Gamika De Silva, Group Chief Marketing Officer of JXG (Janashakthi Group) and Randinith Madanayake, AGM/ Head of Marketing at First Capital Holdings PLC