Elevating its digital presence to new heights, National Development Bank PLC (NDB) has
been recognised with the YouTube Silver Creator Award, marking an unprecedented
achievement as the first Sri Lankan bank to this milestone, highlighting NDB's dedication to
leveraging digital platforms to connect with its audience and also demonstrating the bank's
effort in fostering a digitally engaged community.

The YouTube Silver Creator Award is a testament to a channel's ability to engage audiences,
build communities, and provide high-quality content, but it's no easy feat to earn. YouTube’s
stringent review process ensures that channels meet strict eligibility requirements. Apart from
reaching 100,000 subscribers, this includes content quality, authenticity of subscribers,
adherence to community guidelines, and originality. For NDB, being recognised as a
recipient of this award reflects its compliance with these rigorous standards and its
commitment to responsible, transparent digital engagement.

NDB Bank's YouTube channel has quickly become a hub for financial education, offering
practical advice on banking services, insightful updates on market trends, and the latest on
NDB’s digital solutions. Moreover, NDB’s ability to maintain a high level of engagement
across its digital content has set it apart as a leader in creating valuable online experiences for
customers.

This achievement not only highlights NDB’s excellence in content creation but also the
bank’s vision to be at the forefront of digital banking and customer engagement. The Silver
Creator Award is a rare honour, as YouTube only grants it after a thorough review to ensure
that all community standards, including copyright, content policies, and terms of service, are
upheld.

This recognition reaffirms NDB's strategy to engage, educate, and inspire its audience
through digital platforms. By consistently providing content that resonates with viewers, the
bank has set a benchmark for financial institutions in Sri Lanka, showing that digital media
can effectively connect a brand with its audience.

NDB extends its heartfelt thanks to its growing community of subscribers for their continued
support and looks forward to further enriching its channel with content that meets the
evolving needs of its viewers.